For 35 years one turntable model ruled the market among DJs. Its quartz movement of its direct drive components were near unmatched by any other turntable model or brand. Last Friday the era of its reign among almost all clubbing equipment ended as the company discontinued production of its beloved 1200 and 1210 models.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha.
Whilst we’re sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks, and if nobody minds, we’ll be bringing beer o’clock around early this Friday afternoon.